Understanding the NAR Settlement and How to Stay Ahead
Understanding the NAR Settlement and How to Stay Ahead

In the ever-evolving world of real estate, staying informed and adaptable is crucial for success. Recently, the National Association of Realtors (NAR) reached a significant settlement that is set to impact the real estate industry in profound ways.
As REALTORS, it’s essential to not only understand the implications of the NAR settlement but also to leverage the tools and resources available to continue thriving in our profession.
What the NAR Settlement Means for REALTORS
The NAR settlement has introduced new rules and regulations that will affect how we conduct our real estate business. While changes can be challenging, they also present an opportunity to refine our approach, enhance our skills, and ultimately, deliver even better, quality service and avlue to our clients.
One of the key takeaways from the settlement is the importance of transparency in our dealings, particularly regarding commissions and the services we offer as REALTORS. Clients are becoming more educated and expect a higher level of openness from their real estate agents.
This shift calls for us to evolve and elevate our practices to meet these new standards. It also presents an oppurtunity to build a stronger business, and become better REALTORS.
Introducing Real's Real Buyer Playbook

At Real, we believe that preparation and education are the cornerstones of success. That’s why we’re excited to introduce the Real Buyer Playbook—your go-to resource for navigating these changes and positioning yourself as a leader in the market.
Visit www.RealBuyerPlaybook.com .
The Real Buyer Playbook is packed with valuable training, downloadable assets, and actionable items. The Playbook website covers;
- Rule Set: Going over the rules that are changing from the NAR Settlement. Get an understanding of what is changing, where it's changing and when it's changing.
- Implementation: Learn how to embrace these NAR & real estate industry rule changes. This includes what you need to change in your day to day business, what and how to talk to Buyers and Sellers about commission and more.
- Agent Tools: Tools for REALTORS to help with the NAR Settlement changes including video and downloadable assets. Bonus: Some of these assets are unbranded so you can make it to match your own personal brand.
- Resources: Additional resources including NAR articles, industry thought leader training and more.
This playbook is more than just a guide—it’s a comprehensive tool that empowers you to take proactive steps in evolving your business. Real's goal is to empower the industry to continue to evolve for the consumers.
Sharran Srivatsaa's Future-Proofing Buyer Representation Workshop
On August 14, 2024, Real Broker's President and industry thought leader, Sharran Srivatsaa, presented an hour and a haf long workshop to help REALTORS feel more comfortable with the NAR Settlement changes. Click below to watch the recording.
Facts. REALTOR - NAR Settlement Changes Resources

In light of the settlement, NAR launched NAR Settlement: Get The Facts for both real estate professionals, as well as consumers. This is a great resource to get the whole picture of what has happened, who was/is effected and how to proceed moving forward.
Embrace Change and Lead the Way
Now is the time to embrace these changes and turn them into opportunities to better the real estate industry. By utilizing the Real Buyer Playbook, you’re not only equipping yourself with the knowledge and skills to navigate the new landscape, but you’re also positioning yourself as a trusted real estate advisor who is prepared to lead Buyers and Sellers through this new era of real estate.
At Real, we’re committed to supporting our agent partners every step of the way. If you’re eager to learn more about the resources and training programs available through Real Brokerage, we invite you to reach out. Together, we can ensure that you’re not just adapting to the NAR changes but that you're thriving in your real estate business.
Let’s take this moment to evolve, grow, and continue delivering exceptional service to our clients and community.
Reach out to The Zack Grimmer Group, Powered by Real to explore all the tools and support Real provides to help you succeed and grow in your real estate business. Our team is actively growing and we're looking to partner with REALTORS on the east coast who are looking to grow and build a great real estate business. Visit www.GrowWithGrimmer.com to learn more about us.
The Zack Grimmer Group, Powered by Real, is a Residential & Commercial Real Estate Team that was founded in 2021 by Zachary ‘Zack’ Grimmer. We assist our clients who are looking to BUY, RENT, SELL or INVEST in real estate throughout Pennsylvania, New Jersey, Florida and Maryland! We are tech-enabled and data-driven, giving our team the necessary tools to successfully broker real estate in any market. Our mission is to provide white-glove service to our clients and investors. Browse our website at www.ZackGrimmerGroup.com to learn more about all the real estate services we offer to our community.
Please feel free to contact us at admin@ZackGrimmerGroup.com or (215) 667-0239 or follow us on Facebook & Instagram, to learn more.
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Zack Grimmer
Associate Broker | Team Leader | REALTOR | Mortgage Loan Officer | License ID: RS346782 | 1973175 | BK359849

